First-Mover Advantage
The commercial benefits to a business of a joined-up mobile strategy are clear from these first-mover examples:
- Dominos Pizza generated £10m sales in just eight months from their mobile app
- ebay is making $5billion from their mobile commerce site
- New Look saw an increase of 60% in orders after launching their m-commerce site
With such healthy returns from their forays into mobile commerce, it becomes a strategic imperative for businesses to look into the commercial benefits of joining the fold.
