Sara's Case Study

Our latest mobile commerce site was for “Saras Halal Foods”.

Key features we considered during the design phase of the project included:

• Top-level product category listing featuring a clear hierarchy of products
• Product pages including photos, specifications, prices, reviews, cross-sell recommendations
• Wish lists / Save for later / Favourites
• Stock status
• Reserve and collect at store
• Order history

The second generation of the mobile site will look at including:

• Registration for further info or mobile alerts
• Maps of retail network
• One-click purchasing
• Multiple payment methods
• Share functionality 
• Social Media
• Direct links to customer service or call-back requests
• Real time chat support

We decided to go for a granular approach of starting simple and only adding more sophistication once we better understood how the mobile site was being used.  As with all well-designed websites, there rarely is a “one-size fits all” solution.